How to Migrate Your Site from Wix Editor to Wix Studio

Learn how to migrate your site from Wix Editor to Wix Studio without losing data, SEO, or sales. Complete 2026 guide with checklist and common mistakes.

Migrate to Wix Studio by Samprand

Your website is live, it gets traffic, it might even generate sales or leads. And still, something feels off.

• Making changes takes too long

• The design breaks on mobile

• The site doesn’t convert the way it should

• The classic Wix Editor feels limiting

• You’re afraid to touch anything and “break” the site

  
  

This is exactly when many entrepreneurs start looking at Wix Studio… and hesitate.

Because the real questions appear: Will I lose my data? What happens to my forms and leads? Will my SEO be affected? What if the site stops working during the migration?

Migration isn’t scary because of change It’s scary because of business impact.

And that fear is completely valid.

For years, migrating a website meant rebuilding everything, losing data, hurting sales, and hoping nothing went wrong. But today, the landscape has changed.

Wix Studio was created precisely to solve this problem: helping businesses evolve without sacrificing continuity, data, or results.

The question is no longer if you should migrate.The real question is how to do it without risking what you’ve already built.

In this guide, you’ll learn:

• The real migration options available today

• When to use Wix’s new Studio version feature

• What to do if you don’t see the migration button

• How to protect your business throughout the process

No technical jargon, no empty promises. Just a clear focus on what matters most: keeping your site running while it grows 🚀

1. Wix Editor vs Wix Studio: What Actually Changes?

2. What Is Wix Studio and Why It Matters for Growing Businesses

3. Business Continuity: The Number One Rule of Migration

4. The 2 Real Ways to Migrate from Wix Editor to Wix Studio

5. Complete Wix Studio Migration Checklist

6. Most Common Mistakes When Migrating to Wix Studio

7. Migrate with Strategy, Not Fear

Wix Editor vs Wix Studio: What Actually Changes?

If you’re considering migration, the real question isn’t “Is Wix Studio better?”It’s what changes in practice for your business.

What is Wix Studio and why it matters for growing businesses

Wix Studio is the evolution of the Wix ecosystem for businesses that need more control, scalability, and performance, without requiring coding skills.

Key advantages include:

• Advanced responsive design

• Stronger technical SEO structure

• More visual control with no-code tools

• Faster load times and better stability

• A solid foundation for marketing, sales, and automation

This isn’t just a visual upgrade.It’s growth-ready digital infrastructure.

Business continuity: the number one rule of migration

Before talking about steps, one rule is non-negotiable: 👉 Migration must not interrupt your business

A well-executed migration:

• Does not lose products

• Does not lose forms or leads

• Does not erase databases

• Does not break important URLs

• Does not stop sales or traffic

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Everything that follows is built around this principle.

The 2 real ways to migrate from Wix Editor to Wix Studio

There are currently two valid migration paths, depending on whether you have access to Wix’s new feature or not.

Option 1: Migrate using Wix’s new Studio version feature (recommended)

Wix is gradually rolling out a feature that allows you to create a Studio version of your site while keeping the backend intact.

Official step-by-step

1. Log in to your Wix account

2. Go to Sites

3. Click Site Actions on the site you want to migrate

4. Select Create a version on Studio

5. Click Create Studio Version

With this option:

• Data, settings, and business logic remain intact

• You can redesign safely

• Your original site stays untouched

📌 Important: this feature is not available to all users yet.

If the “Create a version on Studio” option doesn’t appear in your dashboard yet, it doesn’t necessarily mean migration isn’t possible. There are still ways to migrate without rebuilding everything from scratch. In some cases, agencies like Samprand have early access to migrate sites to Wix Studio as part of a redesign process.

Talk to our team about your migration

Option 2: Manual migration (when the button is not available)

If you don’t see the option above, migration must be done manually.

This involves:

• Creating a new site in Wix Studio

• Rebuilding structure and layout

• Reconnecting forms and databases

• Carefully handling SEO, URLs, and redirects

It’s doable, but it requires time, structure, and attention to detail, especially if your site already produces results.

Complete Wix Studio migration checklist

Use this checklist to make sure your migration to Wix Studio is safe, structured, and business-friendly.

During migration

After migration

🧠 Pro tip

Migration is not just a technical task. It’s an opportunity to improve clarity, performance, and conversions.

Use this checklist as a guide, not a rush plan.

Most common mistakes when migrating to Wix Studio

Migrating to Wix Studio isn’t risky by default.Most problems happen because of assumptions, not technology. These are the mistakes we see most often when businesses migrate without a clear strategy.

Identifying common website issues

1. Treating migration as a design upgrade only

A Wix site is more than layouts and visuals.

Behind every page there are:

• Forms

• Databases

• Automations

• Tracking tools

• SEO logic

Focusing only on how the site looks while ignoring how it works is one of the fastest ways to break conversions and lead flow.

Migration is a business operation, not a visual redesign.

2. Rebuilding instead of translating the site

Many people assume migration means “starting fresh.”

That mindset often leads to:

• Lost data

• Broken logic

• Missed SEO opportunities

A good migration doesn’t rebuild everything It translates what already works into a stronger structure.

3. Changing URLs without a redirect strategy

URLs are business assets.

Changing them without proper redirects can:

• Kill organic traffic

• Break paid campaigns

• Damage brand credibility

Even small URL changes can have long-term SEO impact if not handled carefully.

4. Migrating without testing real user paths

Clicking around isn’t testing.

Proper testing means:

• Submitting forms

• Completing checkout flows

• Triggering automations

• Testing on mobile and tablet

If a user can’t complete a real action, the migration isn’t done.

5. Assuming everything transfers automatically

This is especially common in manual migrations.

Content might look the same, but:

• Forms may not be connected

• Automations may be inactive

• Databases may not be synced

If it wasn’t rebuilt or verified, it doesn’t exist.

6. Migrating without clear business goals

Migrating “because Wix Studio is new” is not a strategy.

Without clear goals, you miss the chance to:

• Improve conversions

• Simplify navigation

• Optimize mobile experience

• Strengthen SEO

Migration is a moment to fix what wasn’t working before.

7. Publishing too quickly

Rushing to go live often creates:

• Broken layouts

• Missing SEO data

• Incomplete integrations

A controlled launch protects traffic, users, and revenue.

Migrate with strategy, not fear

Wix Studio isn’t for everyone. But it is for businesses that want to grow properly.

The key is:

• Choosing the right migration path

• Protecting your operation

• Thinking in terms of impact and ROI

  
  

Migration shouldn’t feel like a risk, It should feel like a confident step forward 🧠✨

We keep building, step by step 🚀

Talk to our team about your migration